You've mastered success their way. Now it's time to lead in yours.

You've hit the goals, carried the load, and kept the pace, but the way you've been working is no longer sustainable or satisfying.

As a Business Architect + Alchemist, I help you diagnose what’s draining your energy at the root and redesign the way you lead so your strategy finally works with how your designed not against it.

What you’re craving now isn’t more ease — it’s a return to what actually matters.

The work that used to energize you.
The clarity you started with.
The direction you lost when your business became all execution and no meaning.

You don’t need another strategy.
You don’t need another productivity method.
You need a leadership approach that reflects how you operate so your decisions, your time, and your energy finally line up again.

This is where Human Design becomes practical: a way to diagnose what’s draining you, identify what’s misaligned, and rebuild your leadership so it actually works for your nervous system, your capacity, and your goals.

Your next level isn’t built from forcing more.
It’s built from finally honoring the leader you were designed to be.

If you’re here, my guess is… success has gotten heavy.

You’re a smart, capable, accomplished business women— but also:

🫣 You're bone-tired from carrying the mental load of everything, and you're craving clarity, time, and space just to exhale since you've been sacrificing your personal time and well-being just to keep things running.

🫣 You thought you had a solid plan, but no matter how hard you push, you’re not actually moving forward and you're spending every spare moment trying to figure it out.

🫣 You're stuck in decision fatigue that drains your energy, because you're running a business (or team) that depends on you being “on” all the time,

🫣 You’re buried in daily operations, leaving little time for strategy, big-picture thinking, or growth,

🫣 And through it all, you're wondering where YOU went in the process,

On the outside, you look put together.


Yet on the inside, you’re juggling 37 tabs in your brain and whispering: “There has to be an easier way… right?”

You’re not wrong. There is an easier way. You’re just out of alignment.

You’re not the problem — your strategy is.

You’ve tried all the things: productivity hacks, journaling, masterminds, hiring support.

But the truth is: Most business strategies don’t work for you because they weren’t designed for you.
They were built for someone else’s nervous system, leadership style, and energy — not yours..

And when high-achieving business women force themselves into misaligned strategies, they don’t just burn out, they disappear inside their own ambition.

This is where my work begins.

As a certified Business Architect, I don’t treat your symptoms, slap on surface-level fixes, or tell you to “just do less.” I study the structure you’re operating inside to find the root cause, then help redesign it so your systems, energy, and leadership actually support your goals.

I create the foundation to bring you back into business alignment mentally, energetically, and strategically.

This is where business meets Human Design.

Where we Diagnose what’s misaligned. Design what works. Lead unapologetically.

And where your business, your leadership, and your energy are finally working with each other, not against each other.

Alignment isn’t about doing less, it’s about doing what actually works for you and how you're wired.

MY APPROACH

Velvet Hammer Method™

Lead with Clarity. Strategy. Presence.

A three-part system guiding you from knowing to building to becoming the leader you were meant to be.

One aligned layer at a time, together, we reconstruct your foundation so the way you work actually supports your energy and goals.

1. Clarity — Alignment & Awareness

We reconnect you to the foundation of who you are - your desires, design, and direction so your goals actually feel exciting again. Human Design becomes the diagnostic tool to understand your energy, your leadership style, and the strategy that fits your natural blueprint. Together, we strip away conditioning and reconnect you to the spark you lost — the playful, imaginative, grounded version of you who leads with creativity, curiosity, and confidence.

2. Strategy — Build What Works (Not What Drains You)

Together we redesign your business, systems, schedule, offers, communication style, and workflow around how you’re wired to lead. This is where decisions get easier. Time opens up. Your brain releases control. You’ll replace hustle with harmony to optimize how you work, delegate, sell, and execute. This is where clarity becomes movement and your vision becomes reality.

3. Presence — Lead Unapologetically

True leadership isn’t about doing more. It’s about embodying who you are. Here, we refine your self-trust, emotional intelligence, and communication so your energy leads the room before you even speak. You become magnetic. The kind of leader who inspires loyalty, drives results, and radiates ease. This is where your confidence becomes embodied power and leadership becomes influence.

Ways to work with me, Your Business Architect & Alchemist:

FREE Monthly AMA Office Hours

Ask me anything about leadership, business, Human Design, burnout, decision-making, communication, or how to build a business that feels energizing again. This free monthly office hours is the place to be, and it is FREE!

Self-Paced Tools

Want to dip your toe in? My custom guides & journals reveal who you are, how you’re wired to lead, and what you need to thrive in business and life. The best part? They are on-demand! Perfect for the self-starter.

The CEO Hotline

Your on-demand leadership support channel for real-time decisions, clarity, strategy, and emotional support — from me a Business Architect + Human Design expert in your pocket. When you’re ready for aligned momentum, this is your doorway.

These are just 3 of my offers. Take a look at my Everything page, a handy dandy place with all my current offers. Take me there!

I had an incredible experience working with Erin! From the start, she made me feel completely comfortable, creating a safe space where I could explore my goals without judgment. Her deep understanding of Human Design and how it applies to my business was a game-changer. She helped me see how my natural strengths and energy flow align with my work, giving me the confidence to make decisions that feel truly authentic. If you're looking for a coach who listens, empowers, and gives you personalized guidance, I highly recommend Erin as a business coach!

- Julia (HealthChef Julia)

In most readings, I think "that's interesting" and they disappear into a folder. Not this one! There's a lot here that really requires some reflection. It really gave me that confirmation that I'm on the right path or that I'm not doing this because I'm crazy. It's just who I am.

- Adrienne (Be From the Heart)

Erin is a business coach who truly sees you. She has a unique way of weaving Human Design into her coaching, helping you align your business with your natural strengths and purpose. Erin doesn’t just give basic advice—she tailors her guidance to your energy, personality, and goals, making sure you build a business that feels both successful and deeply fulfilling. Her insights are spot-on and working with her feels like having a strategic partner who gets it. Highly recommend!

- Dana (Modern Joy Studio)

I loved working with Erin from Darn Good Business Coach! She was patient, kind, and super insightful. The way she leverages Human Design to give her clients support based on THEIR unique energy types is invaluable! I can't recommend her enough! - Tori (The Everyday Yum)

Hi there, I'm Erin Hines

Your business architect + alchemist.

Before I became a coach, I was doing all the ''right things''… got a business degree, led the Cal Poly Rose Float team, became a project manager, then a business analyst, and let's not forget the certifications.

I was checking every box, following the rules, getting results YET I was overextended, and so far away from what I envisioned.

I looked successful on the outside, but inside I was exhausted, questioning everything, and constantly wondering if this was what leadership was supposed to feel like.

Then I found Human Design. Learning my design helped me unlearn the "rules" that were suffocating me and reconnect to the spark I’d lost — the playful, imaginative, curious version of myself who didn't burn herself out from chasing success.

I’ve spent over a decade analyzing systems, solving root-cause problems, and building structures that actually work — and now I do it for businesswomen who refuse to stop abandoning themselves for success and build businesses that actually feel energizing.

You don’t need to do more. You need clarity. You need energy. You need to feel fulfilled. You need a business that feels exciting again.

I believe everyone deserves to have the life of their dreams, and I'll show you how!

Want more momentum without the hustle?

Download my FREE Momentum Maker Workbook!

Learn how to use your Human Design to prioritize what truly matters, reclaim your energy, and create aligned action in your business.

Want to know how you're designed to thrive in business?

Get your FREE Human Design Chart

The only person you are destined to become is the person you decide to be - Ralph Waldo Emerson

LET'S WORK TOGETHER

Ready to step into aligned leadership?

Let’s map out your next move — together.

Book a Curiosity Call and experience what aligned strategy actually feels like.