WHAT IF SUCCESS DIDN’T REQUIRE BURNOUT, Second-Guessing, OR BEING “ON” ALL THE TIME?

It’s time to stop abandoning your energy for someone else’s playbook. You can lead, grow, & thrive without sacrificing your joy, your time, or yourself.

This is where business meets Human Design so you can diagnose what’s misaligned, design what actually works for you, and lead unapologetically.

You don’t need to do more.

You need to realign with who you truly are.

The most magnetic strategy is the one built for your unique design.

This is the place where strategy meets freedom & success meets self-trust.

If you’re here, my guess is… success has gotten heavy.

You’re smart, capable, accomplished — but also:

🫣 Bone-tired from carrying the mental load of everything, and you're craving clarity, time, and space just to exhale since you've been sacrificing your personal time and well-being just to keep things running.

🫣 You thought you had a solid plan, but no matter how hard you push, you’re not actually moving forward and you're spending every spare moment trying to figure it out.

🫣 Stuck in decision fatigue that drain your energy, because you're running a business (or team) that depends on you being “on” all the time,

🫣 You’re buried in daily operations, leaving little time for strategy, big-picture thinking, or growth,

🫣 And through it all, you're wondering where YOU went in the process,

On the outside, you look put together.


Yet on the inside, you’re juggling 37 tabs in your brain and whispering: “There has to be an easier way… right?”

You’re not wrong. There is an easier way. You’re just out of alignment.

You’re not the problem — your strategy is.

You’ve tried all the things: productivity hacks, journaling, masterminds, hiring support…

But the truth is: Most strategies don’t work for you because they weren’t designed for you.
They were built for someone else’s nervous system, leadership style, and energy — not yours..

And when high-achieving women force themselves into misaligned strategies, they don’t just burn out, they disappear inside their own ambition.

This is where my work begins.

I don’t treat your symptoms. I find the root cause, redesign your full strategy, and bring you back into alignment both mentally, energetically, and strategically.

This is where business meets Human Design.

Where we Diagnose what’s misaligned. Design what works. Lead unapologetically.

And where your business, your leadership, and your energy are finally working with each other — not against each other.

Alignment isn’t about doing less — it’s about doing what actually works for you.

MY APPROACH

Velvet Hammer Method™

Clarity. Strategy. Presence.

A three-part system guiding you from knowing to building to becoming.

1. Clarity — Alignment & Awareness

We reconnect you to your desires, design, and direction so your goals actually feel exciting again. Human Design becomes the diagnostic tool to understand your energy, your leadership style, and the strategy that fits your natural blueprint. Together, we strip away conditioning and reconnect you to the spark you lost — the playful, imaginative, grounded version of you who leads with creativity, curiosity, and confidence.

2. Strategy — Build What Works (Not What Drains You)

Together we redesign your business, systems, schedule, offers, communication style, and workflow around how you’re wired to lead. This is where decisions get easier. Time opens up. Your brain releases control. You’ll replace hustle with harmony to optimize how you work, delegate, sell, and execute. This is where clarity becomes movement and your vision becomes reality.

3. Presence — Lead Unapologetically

True leadership isn’t about doing more. It’s about embodying who you are. Here, we refine your self-trust, emotional intelligence, and communication so your energy leads the room before you even speak. You become magnetic. The kind of leader who inspires loyalty, drives results, and radiates ease. This is where your confidence becomes embodied power and leadership becomes influence.

Ways to work with me:

FREE Monthly AMA Office Hours

Ask me anything about leadership, business, Human Design, burnout, decision-making,
or how to build a business that feels energizing again. This free monthly office hours is the place to be, and it is FREE!

Self-Paced Clarity & Strategy Tools

Want to dip your toe in? My on-demand reports & journals help you understand your design so you can trust yourself, make decisions faster, & stop spinning in indecision.

Perfect for the self-starter.

The CEO Hotline

Your on-demand leadership support channel for real-time decisions, clarity, strategy, and emotional support — from a Business Architect + Human Design expert in your pocket. When you’re ready for aligned momentum, this is your doorway.

These are just 3 of my offers. Take a look at my Everything page, a handy dandy place with all my current offers. Take me there!

I had an incredible experience working with Erin! From the start, she made me feel completely comfortable, creating a safe space where I could explore my goals without judgment. Her deep understanding of Human Design and how it applies to my business was a game-changer. She helped me see how my natural strengths and energy flow align with my work, giving me the confidence to make decisions that feel truly authentic. If you're looking for a coach who listens, empowers, and gives you personalized guidance, I highly recommend Erin as a business coach!

- Julia (HealthChef Julia)

In most readings, I think "that's interesting" and they disappear into a folder. Not this one! There's a lot here that really requires some reflection. It really gave me that confirmation that I'm on the right path or that I'm not doing this because I'm crazy. It's just who I am.

- Adrienne (Be From the Heart)

Erin is a business coach who truly sees you. She has a unique way of weaving Human Design into her coaching, helping you align your business with your natural strengths and purpose. Erin doesn’t just give basic advice—she tailors her guidance to your energy, personality, and goals, making sure you build a business that feels both successful and deeply fulfilling. Her insights are spot-on and working with her feels like having a strategic partner who gets it. Highly recommend!

- Dana (Modern Joy Studio)

I loved working with Erin from Darn Good Business Coach! She was patient, kind, and super insightful. The way she leverages Human Design to give her clients support based on THEIR unique energy types is invaluable! I can't recommend her enough! - Tori (The Everyday Yum)

Hi there, I'm Erin Hines

Your business architect + alchemist.

Before I became a coach, I was doing all the right things… business degree, leading the Cal Poly Rose Float team into back-to-back awards, business analyst role, certifications.

I was checking every box, following the rules, getting results YET I was exhausted, overextended, and so far away from what I envisioned.

I looked successful on the outside, but inside I was exhausted, questioning everything, and constantly wondering if this was what leadership was supposed to feel like.

Then I found Human Design. Learning my design helped me unlearn the rules that were suffocating me and reconnect to the spark I’d lost — the playful, imaginative, curious version of myself
who didn't burn herself out from chasing success.

Now, I help businesswomen do the same: stop abandoning themselves for success and build businesses that actually feel energizing.

You don’t need to do more. You need clarity. You need energy. You need to feel fulfilled. You need a business that feels exciting again.

I believe everyone deserves to have the life of their dreams, and I'll show you how!

Want more momentum without the hustle?

Download my FREE Momentum Maker Workbook!

Learn how to use your Human Design to prioritize what truly matters, reclaim your energy, and create aligned action in your business.

Want to know how you're designed to thrive in business?

Get your FREE Human Design Chart

The only person you are destined to become is the person you decide to be - Ralph Waldo Emerson

LET'S WORK TOGETHER

Ready to step into aligned leadership?

Let’s map out your next move — together.

Book a Curiosity Call and experience what aligned strategy actually feels like.