You've mastered success their way. Now it's time to lead in yours.

You've hit the goals, carried the load, and kept the pace, but the way you've been working is no longer sustainable or satisfying.

As a Business Architect + Alchemist, I help you diagnose what’s draining your energy at the root and redesign the way you lead so your strategy finally works with how your designed not against it.

What you’re craving now isn’t more ease — it’s a return to what actually matters.

The work that used to energize you.
The clarity you started with.
The direction you lost when your business became all execution and no meaning.

You don’t need another strategy.
You don’t need another productivity method.
You need a leadership approach that reflects how you operate so your decisions, your time, and your energy finally line up again.

This is where Human Design becomes practical: a way to diagnose what’s draining you, identify what’s misaligned, and rebuild your leadership so it actually works for your nervous system, your capacity, and your goals.

Your next level isn’t built from forcing more.
It’s built from finally honoring the leader you were designed to be.

If you’re here, my guess is… success has gotten heavy.

You’re a smart, capable, accomplished business women— but also:

🫣 You're bone-tired from carrying the mental load of everything, and you're craving clarity, time, and space just to exhale since you've been sacrificing your personal time and well-being just to keep things running.

🫣 You thought you had a solid plan, but no matter how hard you push, you’re not actually moving forward and you're spending every spare moment trying to figure it out.

🫣 You're stuck in decision fatigue that drains your energy, because you're running a business (or team) that depends on you being “on” all the time,

🫣 You’re buried in daily operations, leaving little time for strategy, big-picture thinking, or growth,

🫣 And through it all, you're wondering where YOU went in the process,

On the outside, you look put together.


Yet on the inside, you’re juggling 37 tabs in your brain and whispering: “There has to be an easier way… right?”

You’re not wrong. There is an easier way. You’re just out of alignment.

You’re not the problem — your strategy is.

You’ve tried all the things: productivity hacks, journaling, masterminds, hiring support.

But the truth is: Most business strategies don’t work for you because they weren’t designed for you.
They were built for someone else’s nervous system, leadership style, and energy — not yours..

And when high-achieving business women force themselves into misaligned strategies, they don’t just burn out, they disappear inside their own ambition.

This is where my work begins.

As a certified Business Architect, I don’t treat your symptoms, slap on surface-level fixes, or tell you to “just do less.” I study the structure you’re operating inside to find the root cause, then help redesign it so your systems, energy, and leadership actually support your goals.

I create the foundation to bring you back into business alignment mentally, energetically, and strategically.

This is where business meets Human Design.

Where we Diagnose what’s misaligned. Design what works. Lead unapologetically.

And where your business, your leadership, and your energy are finally working with each other, not against each other.

Alignment isn’t about doing less, it’s about doing what actually works for you and how you're wired.

MY APPROACH

Velvet Hammer Method™

Clarity. Strategy. Presence.

A grounded, three-part path for leaders who are done forcing and ready to work in a way that actually fits who they are.

Every leader enters at Clarity.

You don’t build or embody until you can see yourself clearly.

From there, we translate clarity into strategy, and strategy into presence—one aligned layer at a time.

1. Clarity — See Yourself Clearly Again

This is where the noise quiets.

We look at how you’re designed to work, decide, and lead and where you’ve been pushing against yourself without realizing it.


Clarity isn’t about fixing or optimizing. It’s about recognizing the pattern that’s draining you so you can stop forcing and start trusting yourself again.

2. Strategy — Build What Works

Once you can see yourself clearly, decisions get simpler.

Here, we redesign your business, systems, and way of working to match how you’re wired to lead—so your strategy supports your energy instead of consuming it.


This is where clarity becomes movement and your vision becomes executable.

3. Presence — Lead Unapologetically

True leadership isn’t about doing more. It’s about who you're being.

Presence is where self-trust becomes steady, your energy leads the room, and your leadership feels grounded, calm, and influential without performance or pressure.

I had an incredible experience working with Erin! From the start, she made me feel completely comfortable, creating a safe space where I could explore my goals without judgment. Her deep understanding of Human Design and how it applies to my business was a game-changer. She helped me see how my natural strengths and energy flow align with my work, giving me the confidence to make decisions that feel truly authentic. If you're looking for a coach who listens, empowers, and gives you personalized guidance, I highly recommend Erin as a business coach!

- Julia (HealthChef Julia)

In most readings, I think "that's interesting" and they disappear into a folder. Not this one! There's a lot here that really requires some reflection. It really gave me that confirmation that I'm on the right path or that I'm not doing this because I'm crazy. It's just who I am.

- Adrienne (Be From the Heart)

Erin is a business coach who truly sees you. She has a unique way of weaving Human Design into her coaching, helping you align your business with your natural strengths and purpose. Erin doesn’t just give basic advice—she tailors her guidance to your energy, personality, and goals, making sure you build a business that feels both successful and deeply fulfilling. Her insights are spot-on and working with her feels like having a strategic partner who gets it. Highly recommend!

- Dana (Modern Joy Studio)

I loved working with Erin from Darn Good Business Coach! She was patient, kind, and super insightful. The way she leverages Human Design to give her clients support based on THEIR unique energy types is invaluable! I can't recommend her enough! - Tori (The Everyday Yum)

Your First Step

You don’t need to figure out where you fit. This work is designed to meet you where you are.

1. Listen

Start With the Podcast

If you want to experience how I think, speak, and approach leadership before doing anything else, start here.

The podcast is where we talk about burnout without opting out of ambition, leadership without performance, and building work that actually fits how you’re designed to operate.

2. Join

the Free Monthly AMA

If you’re circling a specific business question or feeling stuck in the moment, the AMA is a place to get perspective and relief in real time.

Bring one question. I’ll answer through the lens of your Human Design—live, grounded, and without pressure.

3. Start

Return to Self

If you’re ready to understand why things feel heavy and how you’re designed to work and lead, this is where to begin.

Return to Self is a paid, personalized Human Design reading delivered as a recorded session.
No fixing. No forcing. Just clarity on who you are.

These are just 3 of my offers. Take a look at my Everything page, a handy dandy place with all my current offers. Take me there!

Hi there, I'm Erin Hines

Your business architect + alchemist.

Before I became a coach, I was doing all the ''right things''… got a business degree, led the Cal Poly Rose Float team, became a project manager, then a business analyst, and let's not forget the certifications.

I was checking every box, following the rules, getting results YET I was overextended, and so far away from what I envisioned.

I looked successful on the outside, but inside I was exhausted, questioning everything, and constantly wondering if this was what leadership was supposed to feel like.

Then I found Human Design. Learning my design helped me unlearn the "rules" that were suffocating me and reconnect to the spark I’d lost — the playful, imaginative, curious version of myself who didn't burn herself out from chasing success.

I’ve spent over a decade analyzing systems, solving root-cause problems, and building structures that actually work — and now I do it for businesswomen who refuse to stop abandoning themselves for success and build businesses that actually feel energizing.

You don’t need to do more. You need clarity. You need energy. You need to feel fulfilled. You need a business that feels exciting again.

I believe everyone deserves to have the life of their dreams, and I'll show you how!

Want more momentum without the hustle?

Download my FREE Momentum Maker Workbook!

Learn how to use your Human Design to prioritize what truly matters, reclaim your energy, and create aligned action in your business.

Want to know how you're designed to thrive in business?

Get your FREE Human Design Chart

The only person you are destined to become is the person you decide to be - Ralph Waldo Emerson

LET'S WORK TOGETHER

When you’re ready to begin, start with Return to Self.

No fixing. No forcing. Just clarity on how you’re designed to work and lead.