What if the reason business has felt exhausting isn’t because you’re doing it wrong but because you’re not built to hustle?

In this guest episode, I'm joined by Natasha Golinsky for a great conversation about what it’s actually like to run a business as a 1/3 Splenic Projector, especially in a world that rewards constant output, pushing, and proving.

Natasha Golinsky helps women-owned agencies deliver expert web development to their clients, is a mentor to female founders, a Mom, breast cancer butt kicker and a 3x Nominee Canada Women of Influence® Award. She shares her lived experience navigating business, burnout, decision-making, and self-trust as a Projector, and the moment she realized the problem wasn’t her effort but rather the way she was trying to approach work.

We talk about:

• Why hustle culture quietly drains certain business women

• What it feels like to work against your natural energy in business

• How intuition and timing play a role in sustainable leadership

• The difference between forcing momentum and creating aligned success

• Why “doing more” often backfires for Projectors in business

This conversation isn’t about doing less for the sake of ease. It’s about doing business differently, in a way that actually works for how you’re wired.

If you’ve ever thought:

• “Why does business feel harder for me than it should?”

• “Why am I exhausted even when I’m doing all the ‘right’ things?”

• “What if business just… isn’t for me?”

This episode will help you see your experience through a new lens and maybe finally stop blaming yourself for a system that was never designed for you.

00:00 Erin Hines & Natasha Golinsky

02:22 Natasha's Journey into Human Design

07:07 The Impact of Human Design on Business

13:27 Embracing Uniqueness and Trusting Yourself

19:44 Navigating Life as a Projector

26:30 Investing in Self-Discovery and Learning

🔗 Links + Resources Mentioned:

• Connect with Natasha Golinsky - ⁠www.onpurposeprojects.com⁠
  LinkedIn: https://www.linkedin.com/in/natashagolinsky/?locale=%E2%81%A0

• Grab your free human design chart: https://darngoodbusinesscoach.com/human-design-chart

🔁 Continue the Journey

👉 Read the full blog breakdown of this episode
📖 Prefer reading? Here’s the full transcript

💌 Let’s Stay Connected

If this episode sparked something for you, I’d love to hear it!
➡️ DM me on Instagram @bedarngood
➡️ Leave a review or share the episode with a friend who needs to hear it

Until next time—keep rebelling, keep rising. 💥

Connect with me

• LinkedIn: https://www.linkedin.com/in/erin-hines/

• Instagram:  https://www.instagram.com/bedarngood/

• YouTube: Darn Good Business Coach